Ag Matters Podcast – Episode 2: Why Public Trust Matters

Susie offers insights into the function of coverage and business requirements in supporting sustainability and transparency, highlighting how collaborative efforts form Canadian crops’ future. Jackie shares her distinctive expertise as a farmer managing grain and cattle operations, balancing household life, and navigating direct-to-consumer relationships. Collectively, they unpack the that means of public belief, the significance of transparency in farming practices, and the way significant connections with customers can strengthen the bond between farmers and the general public.

This episode provides an actual, behind-the-scenes have a look at how Canadian agriculture is striving to earn and preserve customers’ belief—now and for future generations.