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As a barista in San Francisco for nearly a decade beginning in 2007, Joseph Macrino hated the entire waste the espresso store produced—the disposable cups, the lids, the sleeves. He’d give his regulars grief for not bringing in their very own mugs.
“I’d be like, ‘Deliver your individual cup! I see you every single day, you get the identical drink. I can nonetheless do a fairly rosetta or coronary heart on high of your latte, however convey your individual cup. It’s such a waste!’” Macrino mentioned.
When he moved to Los Angeles in 2016, he and his then-partner determined to open up the town’s first zero-waste grocery store. Drawing inspiration from the bulk-food-heavy Rainbow Grocery Co-op, one in all their favourite haunts in San Francisco, they opened the doorways of re_grocery on Earth Day in 2020.
“I actually wish to change individuals’s considering round grocery procuring, round sustainability, round consumerism, round capitalism, fascinated with how we will leverage our objectives and ideas however nonetheless run a worthwhile firm.”
From neat bins, glass jars, and steel canisters, the certified B-Corp provides greater than 500 refillable bulk items together with snacks, seeds and nuts, espresso and tea, oils and vinegars, cereals and grains, home items, and tub and physique merchandise. The shop purchases in buckets and different containers they’ll return to the provider for refill or recycle, and clients can herald their very own containers or fabric baggage to replenish, or get reusable containers from the shop.
In conventional grocery shops, plastic holds all the pieces from apples to path combine to detergent to water. “Plastic packaging is ubiquitous,” mentioned Celia Ristow, who launched the zero-waste weblog Litterless in 2015. (The positioning is down now, however will probably be back up this summer season, she mentioned.) “It’s low-cost, it’s light-weight, if you should ship, it’s non-breakable. So, there are some actual benefits that it’s a must to overcome.”
But given among the surprising statistics—that 95 percent of plastic packaging is disposed of after a single use, that solely 9 percent of the plastic ever produced has truly been recycled, and that 72 percent of plastic results in landfills or the soil, air, or water—some are attempting to determine tips on how to promote meals in a manner that forestalls plastic from being produced within the first place.
Since opening the primary store in Highland Park, Macrino has opened two extra re_grocery places in L.A.—and has diverted 500,000 packaging gadgets from the landfill. He wish to proceed increasing, ultimately to round 10 shops all through L.A. after which extra past that. And whereas the shop at the moment provides supply all through the town and the delivery of non-perishables nationwide, he’s at the moment working to launch the delivery of bulk gadgets nationwide as nicely, utilizing compostable, biodegradable packaging.
“I actually wish to change individuals’s considering round grocery procuring, round sustainability, round consumerism, round capitalism, fascinated with how we will leverage our objectives and ideas however nonetheless run a worthwhile firm,” Macrino mentioned. “It may be completed—we’re doing it. However I wish to make it larger than this.”
The primary iteration of minimal packaging in shops was the intensive bulk sections within the hippie meals shops of the Nineteen Sixties and ’70s, mentioned Ristow, who at the moment works because the certification supervisor for the Total Resource Use and Efficiency (TRUE) zero-waste certification. TRUE is obtainable by Inexperienced Enterprise Certification Integrated (GBCI), the identical company that oversees LEED and different inexperienced ranking programs.
The second iteration—shops like Macrino’s, which produce little to no waste in any respect—have taken maintain over the previous couple of years, Ristow mentioned. When she started monitoring zero-waste and refillery shops in 2015, there have been fewer than 10 within the U.S. “It began to blow up over the following 5 years,” she mentioned.

Inside a re_ grocery retailer within the Studio Metropolis neighborhood of Los Angeles. (Picture courtesy of re_grocery)
Whereas California and New York are hotspots for zero-waste grocery shops, Ristow additionally sees them in additional sudden locations, like small cities and rural areas, in states like Ohio and Wisconsin. “As this motion took off, the individuals who began these shops have been atypical residents. It wasn’t a centralized motion. Individuals mentioned, ‘I feel my group wants it,’ and they also started opening them the place they lived,” Ristow mentioned.
Larasati Vitoux, initially from France, opened the zero-waste grocery retailer Maison Jar in Greenpoint, Brooklyn, two years in the past. European international locations are usually on the forefront of efforts to cut back and recycle, and the zero-waste grocery retailer motion is far more developed there than within the U.S. After visiting her dad and mom in Orléans, France, early within the pandemic, Vitoux famous that their comparatively small city, with a inhabitants of simply over 100,000, supported 5 zero-waste grocery shops. In the meantime, in your entire metropolis of New York, with a inhabitants of 8.3 million, Vitoux knew of just one, known as Precycle.
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